Keys Soulcare’s latest serum plumps, hydrates the skin

Keys Soulcare’s latest serum plumps, hydrates the skin

There’s a new Keys Soulcare product hitting shelves.

The Truly Becoming Multi-Benefit Peptide Serum is a clinically proven serum that plumps, hydrates and looks to visibly reduce fine lines and wrinkles via a poly-peptide complex and marine bamboo.

“Everything Alicia does, every act of creation, radiates around the idea of caring for the part of you that you can’t see but you can feel,” said Kory Marchisotto, president of Keys Soulcare. “Alicia wanted to create this new offering – that is both efficacious and soulful – to reach you on a deeper level. It allows you to create a space for yourself in the few seconds that you have each morning or evening to ‘truly becoming’ your best self.”

[Read more: Keys Soulcare unlocks inner beauty with new color-skin care hybrids]

Ingredients found in the serum include a poly-peptide complex, which is a potent amino acid formulation that works to visibly firm and improves skin tone; marine bamboo, a highly effective seaweed extract that aims to reduce the appearance of fine lines; and multi-weight hyaluronic acid, which has high and low molecular weights that work to keep skin hydrated for a plump and smooth look.

“Truly Becoming Multi-Benefit Peptide Serum is such a powerful offering to include in your daily ritual,” said Alicia Keys. “My own ritual for this serum begins by washing the day off with Golden Cleanser or Nourishing Cleansing Balm. Then, I love to spray the beautiful Reviving Aura Mist and follow it with this serum. Sometimes I’ll use the Obsidian Facial Roller to really help stimulate my skin. I then complete the ritual with Rich Skin Transformation Cream, and my skin really does feel nourished, refined, softer, and smoother. And so does my soul.”

Like all other Keys Soulcare products, the Truly Becoming Multi-Benefit Peptide Serum features an affirmation on its packaging. The “I rise above,” affirmation was written by founder and Grammy Award-winning artist Alicia Keys, the brand said.

[Read more: Keys Soulcare debuts moisturizer with SPF 30]

Retailing for $38, Keys Soulcare’s Truly Becoming Multi-Benefit Peptide Serum is currently available for purchase online. It will be available at Ulta Beauty stores and Ulta.com on Dec. 26, and at Sephora Canada beginning Jan. 23, 2023.

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