Huda Beauty just launched a new full coverage concealer — and TikTok already approves.
The #FAUXFILTER Luminous Matte Liquid Concealer is said to be flexible, crease-proof and look like real skin.
According to the brand, the formula took three years to develop and is made with ingredients like almond oil and vitamin E.
“#FauxFilter Concealer enhances your natural beauty and gives you THE most beautiful complexion with buildable coverage. The flexible formula is also so lightweight and comfortable thanks to the blend of conditioning ingredients – it smashes ALL expectations,” Huda Kattan, founder and CEO of Huda Beauty, said in a statement.
TikTok users are already in love with the new product.
“My undereyes are flawless,” said beauty influencer Helin Doski. “10 out of 10.”
“This looks like my skin,” content creator Jackie Aina said in a separate TikTok. “I usually expect matte products to not look this seamless on my bare complexion. This actually looks … really good.”
The product is available in 29 shades to cater to various skin tones and undertones.
Shop the new concealer and more of our favorite products from Huda Beauty below.
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Huda Beauty #FauxFilter Luminous Matte Buildable Coverage Crease Proof Concealer
Price: $29 • From: Huda Beauty
A buildable, creamy formula that can flex from medium to full coverage while it visibly brightens and conceals, is fragrance-free, long-wearing, crease-proof, and made to move with you.
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Huda Beauty Water Jelly Hydrating Face Primer
Price: $33 • From: Huda Beauty
A face primer that quenches skin with a surge of moisture to create the perfect canvas for longer-lasting, flawless makeup.
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Huda Beauty #FauxFilter Luminous Matte Foundation
Price: $42 • From: Huda Beauty
A cult-favorite, fragrance-free foundation with full coverage, up to 24 hours of weightless wear, and a non-drying luminous matte finish.
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Huda Beauty Liquid Matte Ultra-Comfort Transfer-proof Lipstick
Price: $21 • From: Huda Beauty
A cult favorite, one swipe application transfer-proof, long-wearing liquid matte lipstick now better than ever—reformulated for maximum comfort with an extended shade range suitable for all skin tones.
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Huda Beauty GloWish Cheeky Vegan Soft Glow Powder Blush
Price: $21 • From: Huda Beauty
A clean, velvety powder blush with a marbled formula that was developed to give all skin tones a natural, fresh-faced flush of color and a soft-focus glow.
